A new baby is always cause for celebration – and receiving gifts for the newborn is a real treat, especially when they come as a gorgeous package from The Peekaboo Baby Company.

From the purely practical to indulgent luxuries, the advent of a new baby invariably results in a plethora of purchases. The good news is that a newborn’s arrival also elicits the generosity of friends and family keen to bestow gifts. And what better way to welcome your new bundle of joy than with a bundle of booty from the Peek A Boo Company.

The inspiration for the brand came when Victoria Elgott was pondering what sort of gifts to buy for friends. As a mother of two herself, Victoria considered what she herself would welcome as a gift and came to the conclusion that well-known quality brands with a mix of practical and more indulgent items  but all with one thing in common. That they would delight!

Whether you are gift-giver or your new baby is the happy recipient, this bundle of gorgeous gifts, sumptuously wrapped in a charming keepsake box, is likely to be a winner

Gift boxes come in a range of sizes, from a bijou Kisses box, which contain an ultra soft 100 per cent cotton Petit Bateau short-sleeved bodysuit with pastel stars design and an Aden & Anais cotton muslin square, to a Luxury Box filled with clothes, baby items and toys.

Boxes are available in boy or girl variety – in traditional shades of white, baby blue or soft pink. Alternatively, you can create you own bespoke selection in any hues you choose!

The impressive range of brands includes luxury muslins in a variety of designs by Aden + Anais, cute vests from French bon chic, bon genre favourites Petit Bateau, quirky bibs in funky colours by Babble Bibs, cheeky trompe l’oeil socks  from Trumpette and classic toys from Sophie La Giraffe.

We can also recommend the gorgeous Baby Milestone Cards as a lovely way to record all those magical moments. Yes, we know you swear you’ll never forget the moment of that first winning smile or happy chuckle, but amid the hurly-burly of daily life, it’s always handy to have an aide-memoire. Plus, it’s a delightful keepsake too.

In honour of the UK’s youngest royals, Prince George and little sister Princess Charlotte, the Peekaboo Company also offer exclusive Princess and Prince boxes, each containing a Happy Horse Elephant Tobias Squeaker and Petit Bateau short- and long-sleeved bodysuits, beautifully hand-wrapped with a personalised message and placed in the signature Peekaboo keepsake gift box.

*** NEED MORE NEWBORN INSPIRATION? *** Check out our New Baby Checklist for all the essentials you’ll need – plus a few indulgent extravagances, too.

Designer details Created in 2013, The Peekaboo Baby Company sells a collection of exclusive and unique baby gifts, beautiflly packaged in stylish gift boxes to welcome a new baby. Products are handpicked and gift-wrapped in tissue paper and are presented in a keepsake box with a personal message.