Playful elegance and striking simplicity define the Oyu Moyu children’s collection, a charming offshoot—or more aptly, ‘the offspring’—of the sophisticated luxury lifestyle brand Oyuna.
Children in cashmere? Once considered extravagant and impractical, the idea now feels natural. After all, cashmere is one of the most luxurious natural fibers available—why wouldn’t you want your child to be wrapped in its lush softness, caressed by its sumptuous texture?
For Oyuna Tserendorj, founder of her eponymous lifestyle brand Oyuna in 2002, cashmere was the obvious choice. Born and raised in Mongolia—the land of the Tibetan cashmere goat—she grew up surrounded by this prized fiber, historically worn by everyone from warriors on horseback to humble shepherds tending their flocks. Today, Oyuna’s expertise transforms this exquisite material into stylish clothing, free-flowing shawls, and homeware, including throws, wool blankets, bedspreads, and cushions.
When Oyuna became a mother herself, it was a natural evolution to design garments and accessories for her son, Elias. Thus, the enchanting children’s brand Oyu Moyu was born.
The Oyu Moyu collection is a seamless fusion of sleek, understated design aesthetics and a desire to create playful garments that spark a child’s imagination. It embodies the same philosophy as its parent brand—luxurious yet practical, soft yet durable. The collection caters to children from birth to 10 years old, featuring beautifully crafted pieces designed for both comfort and adventure.
Made from high-quality natural fibers, the range includes soft cottons, breathable linens, wool blends, and, of course, cashmere. With block colors in unisex primary shades and silhouettes that encourage movement and fluidity, Oyu Moyu captures a chic yet cheerful essence. Many of the garments are reversible and machine-washable, offering parents an effortless balance of luxury and practicality.
A hallmark of Oyu Moyu is its storytelling approach. Each collection follows a theme inspired by stories Oyuna and Elias have created together. Every design comes with an interactive storybook featuring Oyu, a little girl from a nomadic family, and her adventures with her playful companion, a mountain goat named Moyu.
One standout piece, the Colour World Cashmere Blanket, brings this storytelling approach to life. A bright, graphic Venn diagram illustrates how primary colors—red, yellow, and blue—combine to form secondary hues: green, purple, and orange. A small touch of brown appears where all colors meet, symbolizing the endless possibilities of creativity. This cozy blanket is not just for warmth but also an invitation to explore the magic of color mixing.
Top Tip: While cashmere is often perceived as high-maintenance, it can be machine-washed with care. Although the official instructions recommend dry cleaning or hand washing with wool shampoo in lukewarm water, a gentle machine wash on a cool setting is also possible. Place the item inside a pillowcase for added protection during washing.
Designer Details: Oyu Moyu was brought to life by a small, close-knit team under the creative direction of Oyuna Tserendorj. Since its launch in 2013, the brand has been crafting high-quality childrenswear for babies and young children, blending timeless luxury with imaginative storytelling. Each piece is designed to be both practical and enchanting—perfect for little adventurers with big dreams.