aden + anaisBack to directory »
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After moving from her native Australia to the United States, the news in 2003 that Raegan was expecting her first baby triggered many mixed emotions. Although her family was half way around the world, Aussie motherhood traditions were always with her. On the top of her list were muslin wraps that Australian moms use to swaddle their babies. It was to her surprise when she went looking for them in New York that they were nowhere to be found. After scouring stores across the U.S. for the soft, breathable wraps used by mothers everywhere in Australia, Raegan came up empty-handed. Every swaddle she found was too small, too thick and in her mind just not right to use to swaddle her new baby girl, Anais.
Before she could stop herself, Raegan was taking a page from Plato’s Republic – inventing by way of necessity – and became an Economist employee turned baby industry entrepreneur—a mom on a mission, you might say. And in July 2006, aden + anais® was born and can now be found in thousands of stores across 63 countries, worldwide today.