Create my StyleFile account
Forgot password?
Start My
StyleFile Now
Or Login

Contact Information

Richard-Steiff-Strasse 4
89537 Giengen an der Branz
Visit website

Founded in 1880 by Margarete Steiff, heritage German toy manufacturer Steiff introduced the first Teddy Bear to the toy market in 1902. Based on his drawing of bears at Frankfurt Zoo, Margarete’s nephew Richard created a grizzly bear with moveable arms and legs covered in mohair. In 1904, a round metal ear tag was added to protect Steiff from cheap imitations. One of the world’s first trademarks, the metal tag itself was also trademarked to ensure legal protection. To this day, Steiff toys wear a button in the ear, with the yellow labels indicating machine-washable, child-friendly favourites. And while the Teddy is the most famous of all Steiff creations, the company’s menagerie also extends from monkeys to kiwis and from key rings to Studio Animals that stand as tall as 250cm