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If the Ragtales dolls and toys look familiar, it’s not because you recognise them from your childhood. Rather, it’s because Ragtales employs a design ethic that incorporates the best of long traditions of British childhood classics. Favourite pieces of literature, cute woodland animals, scruffy teddy bears and more are their stock in trade, inspired by everything from fairy tales to the toy design of yesteryear.

In addition, Ragtales produces a number of books featuring the same illustration ethos that their toys so proudly display, and gorgeous play sets like their picnic tea party. These are toys, as they quite rightly put it, that are begging to be loved.