Froy and Dind

froy & dind is a Belgian company that designs everything from postcards and tin sets to coloring books and toys. 

Founders Froya and Adinda met each other in art school and because they had to share a drawer for their work, soon discovered it to be very much alike. Bubbling with ideas they happily designed for family and friends and parties, always inspired by their own childhood, their children and their collections of nostalgic little treasures.

In 2008 they decided to create their first collection of three postcards, then badges and magnets, tin boxes and notebooks made of 100 % recycled paper. At this point, Adinda’s husband Arne joined the company to deal with the logistics. Froy & dind expanded to produce a range of GOTS certified family wear – which means every step from farmer to the end product is carefully checked, both ecologically (use of organic cotton) and socially (working circumstances and wages).

In 2012 froy & dind introduced a range of fashionable bags and completed their range with a coloring book, a birthday calendar, memory and domino games, and puzzles

High time now for Mark, Froya’s husband, to join the company to take care of pictures, catalogues, website, printing and all technical matters. And in 2013 a velour children collection and a fine cotton baby care collection (both GOTS certified), small and large shoppers, jewelry, pen sets, sharpeners, notebooks, drinking bottles and more were added to the collection.

In spring 2012, they opened a small shop in Antwerp and in October a new web shop was launched and the offices and the showroom moved to a beautiful new location in the center of Antwerp.