Baby Earth

While most couples are overwhelmed juggling two careers, an 18-month-old daughter and another one on the way, the husband and wife team of James and Heather Bendle decided it was the perfect time to start a new business.  In 2003, the couple welcomed two new arrivals into their lives – a bouncing baby girl and a company, Baby-Wise.

Offering the perfect combination of tried-and-true favorites and hard-to-find innovative breakthroughs, BabyEarth is dedicated to simplifying parents’ lives and ensuring baby’s health, happiness and safety.

It was a risky venture for the entrepreneurial duo, but based on their experiences as both parents and consumers, the Bendle’s were confident Baby-Wise filled a much-needed void in the industry by offering a mix of both tried-and-true classics and innovative breakthroughs.  One could say Baby-Wise was initially born out of frustration, as Heather and James were both fed up with the headaches and hassles of shopping for their little ones.

DELIVERY  Nationwide