Hidden inside an historic 17th century Parisian townhouse on Rue de Tournon is a 1,000 square metre haven of children’s haute couture… well perhaps not haute, but definitely upper echelons! For this is Bonpoint… the luxury childrenswear fashion brand established in 1972. 

This is luxury children’s shopping at its finest – but what more would you expect in Paris!

Overlooking a French formal garden, each of the eight history-steeped reception rooms is impeccably decorated with a fairytale theme: baby wear is showcased in little hospital nursery cribs (just imagine dressing your baby in Bonpoint from day dot!), a gigantic log cabin with chairs and teensy tables is available for little fashionistas to settle in and draw up their own designs (or just play with the toys) while parents finalise purchases, while a roomy cafe and small terrace offer a place for enjoying some delicious treats either before or after the retail experience.

Now an international phenomenon with over 80 stores worldwide, Bonpoint was established by Marie-France Cohen and this flagship store opened in 2006 under the creative directorship of Christine Innamorato, who succeeded Marie-France in 2005 after its sale in 2003.

Marie-France and her husband Bernard now run an exciting new retail concept – Merci.

Why go? The perfect children’s retail experience (albeit with a slightly formal tone and high-end price tag).

What is it best for? Newborn to tween top-end fashion.

Top Tip… While best behaviour is not a requisite of entry, there is certainly an aura of formality despite all the playful touches inshore (i.e. the divinely quaint cubby house); so be prepared to keep your visit relatively short and retreat to the cafeteria if your shopping excursions looks like it may be pushing your child’s patience.

Our favourite bit… The super-cool playhouse… what a great idea. Why don’t all children’s retailers have something of the ilk?

Don’t Go… Without your credit card; hopefully there will be a sale on and you can pick up a gorgeous ‘bargain’.

While You’re Here… Head to the Luxembourg Gardens, where children can play in the fabulous playground, sail boats on one of the ponds, and you can all enjoy a bite to eat at the Angelina tearoom attached to the Musée du Luxembourg itself.